彩色設(shè)計(jì)印刷作為文字和信息的傳達(dá)媒介受到很多企業(yè)的喜愛，是大多數(shù)企業(yè)使用的通常的營銷工具，尤其是對于營銷費(fèi)用少的企業(yè)，圖畫書支持著企業(yè)的期待。根據(jù)這幾大作用，彩色設(shè)計(jì)印刷做為一種與眾不同的質(zhì)粒載體，其通用性的基礎(chǔ)規(guī)律可梳理為下列八條。
As the communication medium of words and information, color design printing is loved by many enterprises. It is a common marketing tool used by most enterprises, especially for enterprises with low marketing expenses. Picture books support the expectations of enterprises. According to these functions, as a different plasmid vector, the basic laws of the universality of color design printing can be summarized as the following eight.
1、賦予彩色設(shè)計(jì)印刷靈魂
1. Endow color design and printing with soul
取得成功非不經(jīng)意。的彩色設(shè)計(jì)印刷常有一個的生命，也就是說是氣質(zhì)，一般根據(jù)版式設(shè)計(jì)、創(chuàng)意文案表述來構(gòu)建。彩色設(shè)計(jì)印刷和拙劣彩色設(shè)計(jì)印刷中間的區(qū)別，不僅取決于室內(nèi)設(shè)計(jì)師水準(zhǔn)或用料的高矮，更加重要的是方案策劃邏輯思維。
Success is not accidental. The color design and printing of often has a life, that is, temperament, which is generally constructed according to layout design and creative copywriting. The difference between color design printing and poor color design printing depends not only on the level of interior designers or the height of materials, but also on the logical thinking of scheme planning.
2、見識定高矮。方案策劃決策彩色設(shè)計(jì)印刷水準(zhǔn)勝負(fù)，好看的設(shè)計(jì)方案僅僅對實(shí)行的一種性規(guī)定。用好看是否考量彩色設(shè)計(jì)印刷高矮是舍本求末的作法，觀念才算是彩色設(shè)計(jì)印刷的使用者更應(yīng)深入的。彩色設(shè)計(jì)印刷生命是公司（知名）生命的提煉出升化，彩色設(shè)計(jì)印刷氣場與公司（知名）氣場應(yīng)一脈相承，彩色設(shè)計(jì)印刷勝在觀念，贏在方案策劃，高在設(shè)計(jì)方案。
2. See your height. The scheme planning decides whether the color design printing level will win or lose, and the good-looking design scheme is only a kind of regulation for implementation. Whether to consider the height of color design and printing with good-looking or not is a practice of seeking the end at the cost of the basics, and the concept is what the users of color design and printing should be more in-depth. The life of color design and printing is the refining and upgrading of the life of the company (well-known brand). The gas field of color design and printing should come down in one continuous line with that of the company (well-known brand). The victory of color design and printing lies in concept, scheme planning and design scheme.
3、邏輯、串珠引線
3. Logic, beaded lead
彩色設(shè)計(jì)印刷方案策劃全過程時要塑造“整分”邏輯思維，一個彩色設(shè)計(jì)印刷整體觀，一個觀念表述，一個總體形象營造，這些。再此整體觀具體指導(dǎo)下，開展靜脈注射填肉，將企業(yè)介紹、公司過程、產(chǎn)品簡介等內(nèi)容分層鍵入。
During the whole process of color design and printing scheme planning, we should shape the "integration" logical thinking, an overall view of color design and printing, an idea expression, and an overall image building. Under the specific guidance of this holistic view, carry out intravenous meat filling, and type the enterprise introduction, company process, product introduction and other contents in layers.
4、有頭有臉、形象顯出
4. Have a head and a face and show the brand image
面子是關(guān)于形象的。專輯的“頭”和“臉”主要體現(xiàn)在封面和里面的整體風(fēng)格上。專輯的封面和整體設(shè)計(jì)風(fēng)格將給讀者一個直觀的印象，尤其是當(dāng)許多專輯相互競爭時。
Face is about image. The "head" and "face" of the album are mainly reflected in the overall style of the cover and inside. The cover and overall design style of the album will give readers an intuitive impression, especially when many albums compete with each other.
5、眉清目秀、大有看頭
5. Beautiful and attractive
每個人都不一樣，企業(yè)也不一樣。這張專輯應(yīng)該以藝術(shù)的形式向讀者傳達(dá)這一“特色”——不流行的東西更有吸引力。在相冊頁面的內(nèi)容處理中，可以參照“三點(diǎn)式一”的操作方法，即發(fā)現(xiàn)差異(difference)、構(gòu)架交流點(diǎn)(受眾興趣)、具體表達(dá)點(diǎn)(具體表達(dá)材料)，并通過創(chuàng)意方式將這三點(diǎn)聯(lián)系起來。
Everyone is different, and so is the enterprise. This album should convey this "feature" to the readers in the form of Art - unpopular things are more attractive. In the content processing of photo album pages, you can refer to the operation method of "three points one", that is, finding differences, structuring communication points (audience interests), and specific expression points (specific expression materials), and connect these three points through creative ways.
6、圖文并茂，賞心悅目
6. Both pictures and texts are pleasing to the eye
相冊應(yīng)該有圖片和文章。圖片和文檔之間的關(guān)系不是雞和蛋之間的關(guān)系，而是伴隨和互補(bǔ)的關(guān)系。根據(jù)經(jīng)驗(yàn)，兩者之間的協(xié)調(diào)主要取決于造物主本人。如果文案占地位，圖片很可能與文案相匹配，而圖片則處于從屬地位。
Photo albums should have pictures and articles. The relationship between pictures and documents is not the relationship between chicken and egg, but an accompanying and complementary relationship. According to experience, the coordination between the two mainly depends on the creator himself. If the copy is dominant, the picture is likely to match the copy, while the picture is in a subordinate position.
7、圖片精挑、匹配為要
7. Fine selection and matching of pictures
高質(zhì)量彩色設(shè)計(jì)印刷用“圖”講究，不單指圖片漂亮與否，而指圖片要與彩色設(shè)計(jì)印刷自身相匹配。請求圖片選用要契合彩色設(shè)計(jì)印刷本身特質(zhì)，這里對彩色設(shè)計(jì)印刷設(shè)計(jì)者的認(rèn)知才能提出了較高的請求。圖片可以充沛表達(dá)信息，精度足夠，與文案配適宜當(dāng)，即契合美觀規(guī)范。
The "picture" used for high-quality color design printing is particular, which not only means whether the picture is beautiful or not, but also means that the picture should match the color design printing itself. It is required that the selection of pictures should conform to the characteristics of color design and printing. Here, a higher request is made for the cognitive ability of color design and printing designers. Pictures can fully express information, with sufficient accuracy, and are appropriate to the copy, that is, they conform to the aesthetic norms.
8、內(nèi)容為先、材質(zhì)恰當(dāng)
8. Content first, proper material
彩色設(shè)計(jì)印刷以內(nèi)容為重，方式次之。在材質(zhì)和工藝的選擇上，要根據(jù)用處、表現(xiàn)、設(shè)計(jì)、本錢等幾方面綜合思索。關(guān)于大多數(shù)企業(yè)而言，彩色設(shè)計(jì)印刷制造要以適宜為準(zhǔn)繩。如業(yè)務(wù)員開辟市場所用彩色設(shè)計(jì)印刷若形大致重，無疑是為本人找費(fèi)事，非明智選擇。費(fèi)用充足，特殊場所運(yùn)用，有特殊目的的彩色設(shè)計(jì)印刷另當(dāng)別論。
Color design printing focuses on the content, followed by the way. In the selection of materials and processes, we should comprehensively consider the use, performance, design, cost and other aspects. For most enterprises, color design, printing and manufacturing should be based on suitability. If the color design and printing used by the salesman to open up the market are roughly heavy, it is undoubtedly a trouble for me and a unwise choice. The cost is sufficient, and the color design printing with special purpose is another matter.
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